Group essays Section A question 3 examples


Do you think that unofficial or official websites contributes to a film box office success? You should refer to other media products in your answer.


 
Official websites will contribute as all revenue will go to the company. Could include information about the story like and could be used to appeal to a wider demographic. For example the Hunger games website.

Official review websites can make the audience want to watch the film. Institutions such as IMDB give ratings and review about the film. I believe that if a film gets a good review it will make a wider demographic wish to see it, on the other hand, a bad review could have a negative effect on the films box office.

I believe that official and unofficial websites definitely contribute to a film’s success. Websites for films such as Godzilla (http://www.godzillafilm.com) generate excitement and there can also be the social interaction. Social networking sites allow the film websites to advertise so when the audience go and to the website there is the option to share with friends, this two-step flow can generate excitement and anxiety.

I think that unofficial and official websites contribute a great deal to a films box office success. Fansites and blogging platforms such as http://www.Tumblr.com or http://www.livejournal.com generate excitement for new releases outside of a mainstream audience affected by advertising campaigns because of the ease to make media go viral for example with the trailer for Avengers.

I think that official sites can generate a greater box office success for a new film. However unofficial sites can do this more. Or the opposite with existing film or film ideas such as Batman. The new Batman film set to be released features Ben Affleck as Batman and already the fans are turning against the franchise despite the lack of official reviews.

Unofficial and official websites contribute massively yo a films box office. They give a film an online presence before it has even been released. An example of this would be for the film “The Hunger Games” There is a large fan base for the franchise who create blogs and websites/fan sites for the film. This creates excitement and hysteria around the film. Individuals talk to each other about the films and this therefore increases the interest in the film before it has been released.

Unofficial websites can contribute considerably to the box office revenue as the create games for the users to play. This gets people interested in the series and more like to play the game, Marvels Avengers had many of these and was very successful film. This allowed everyone to understand the plot of the storyline and maybe people went to watch it. This shows the hypodermic syringe.
 

Why do media institutions celebrate new technology’s to market their products? You should refer to other media products to support you answer.

Media products celebrate new technology to market their products for a number of reasons. They will use social networking to get their products known to a wider demographic. An example of this is Microsoft who shared their Xbox One on Facebook to gain fans. This allows the company to make more fans and give people more of a view. I think this then creates free testers for the product who they do not have to pay for, showing liberal pluralism.  Alex
Advertising could be cheaper online. Before YouTube videos, could be made non skip able. Hypodermic syringe by constant exposure. Nick
Indie creators can use YouTube advertising. The new free advertising on YouTube allows user created content to be advertised. This gains a higher demographic. In my opinion this will also make more young people want to create their own product. Shaun
They do it to initiate a trend do for example when apple came into full flight. Institutions such as online shopping or news make adverts promoting their new application that would be “Available of the app store”. Dan
I believe that media institutions are celebrating new technology because of the wider demographic reached. YouTube advertising. Not being able to ship. Tom
Media products celebrate technology to market their products and make full use of platforms such as the internet. Although the internet itself isn’t a new technology, programmes used by institutions such as amazon.com or online platforms for other stores such as Topshop are far more successful when advertising online as they can target potential customers directly based on past google searches.  Celine
Media institutions celebrate the use of new media platforms such as the internet as a means to gain more profit. With real advertising technologies such as tracking cookies and institutions can allow companies to advertise their products on their websites, offering both sides an opportunity to gain more profit. Christian
 

Is the media able to challenge traditional representations of femininity? You should refer to other media product to support your answer.

 

Social media can be used to create countertypes. The “No makeup selfie” portrays that you don’t need to wear tons of makeup to look “beautiful”. This uses liberal pluralism to challenge the beauty myth created by the Marxist hegemony. I believe this firmly challenges the representation of femininity.
I believe that the media has the power to challenge the representation of femininity. The Dove film “Beauty patch”, tells the audience that beauty is not only skin deep and more psychological. I think that the dominant ideology of “Beauty” and “Perfection” is being challenged by the media. Negative representations are turning to positive and the glamorisation and objectification of femininity are being smashed.
The media is able to challenge traditional representations of femininity through the representations of countertypes in the media the dominant ideology of a week, emotional woman obsessed with finding love s challenged by characters such as Katniss Everdeen from the Hunger Games (2012). In this film, binary opposition is used to portray Peeta, the male characters, as traditionally feminine as he is caring and fond of baking and Katniss as the hero who often saves his life.
Media is able to challenge the traditional representation of femininity through the resistance of dominant ideologies. Some films have started to create female characters that break the stereotypical female would. An example of this would be in the film Brave, where the protagonist, a young girl with flame-red hair and relatively dull clothes, is seen as the strong and independent character. Girls in the current tie are influenced by the hypodermic needle theory, to act and dress a certain way. The idea of breaking and challenging that representation is starting to empower woman, albeit slowly.
The media is not able to challenge traditional representations of femininity. The audiences try however they do not change the minds of the chairmen of institutions. An example is the groups online like Dove who challenge the traditional representation. They are not listened to due to companies not wanting to change. This goes against liberal pluralism. I think this is bad as people’s views should always be heard.