Showing posts with label Exam Section A. Show all posts
Showing posts with label Exam Section A. Show all posts
Section A question 3s - probs be digital media related
A
compilation of all Section A question 3s
that have come up. Try and test yourself giving yourself 17 minutes to answer
it.
Examiners
say:
·
Use the unseen products to answer a question on
wider contexts.
·
You should move beyond the texts, referring to other
media products to support
your
answer. The ‘should’ is intended to tell candidates they will be expected to
move beyond the two unseen products and include other examples.
·
For question 2 and 3 candidates can include
examples from either of their individual case studies, class work they have
done and from their own media
Question 3 Jan 2011
0 3 Multiplatform
media can allow access to a wider range of views, including extreme ones.
Should the internet be more regulated?
You should refer to other media products to support your answer.
Question 3 June 2011
0 3 Consider
the value of using online marketing to target a youth audience.
You should refer to other media products to support your answer.
Question 3 Jan 2012
0 3 Why do
media institutions celebrate new technology to market their products?
You should refer to other media products to support your answer.
Question 3 Jun 2012
0 3 Do you
think that official and unofficial websites contribute to a film’s box office
success?
You should refer to other media products to support your answer.
Question 3 Jan 2013
0 3 Is the media able to challenge traditional representations
of femininity? You should refer to other media products to support your answer.
Question 3 June
2013
How important is it for producers of print products to have a
multi-platform presence? You should refer to other media products to support
your answer.
Section A practise questions 1 and 2
Sample Mest 3 questions
How is the use of mobile phones represented in the following
media texts?
Use of smartphone technologies is often represented
negatively. How is this being challenged?
Ice Age – Was shown in cinemas
Big Buck Bunny – Online film, rarely or never shown in a
cinema
1. In both clips, how are different media techniques employed
to set the scene.
2. How have advances in technology changed the way we access
the media.
3. To what degree is the group you studied outcast by the
media.
Section
A June 2014
3) Media Product 1: http://www.youtube.com/watch?v=z8vncRUbnQU Barclays
Premier League Advert
Media Product 2: http://www.youtube.com/watch?v=TMGsxgdqJnc
ECB Official Ashes Promotion Film
1.
How is sport portrayed as a being
for everyone in both of the media products? (8 marks)
2.
Explain how narrative techniques
are used in sports advertising to create audience anticipation and excitement.
You may refer to other Media examples (12 marks)
3.
How are institutions using New and
Digital Media to further advertise their product or brand? You should refer to
other media texts in your answer (12 marks)
Section A
· Evaluate how each media
product represents ‘celebrity’.
· Does the media fuel celebrity
obsession or are they just giving the audience what they want? You may also
refer to other media examples to support your answer.
4) Media Product One- ARGO opening sequence
Argo is a
2012 American Political film directed by Ben Affleck. This dramatization
is adapted from U.S. Central Intelligence
Agency operative Tony Mendez's book The
Master of Disguise and Josuah Bearman’s 2007 Wired article The
Great Escape. The plot focuses around Tony Mendez rescue of six U.S.
diplomats from Tehran,
Iran, during the 1979 Iran hostage crisis. Argo was widely acclaimed by American
critics, however the Islamic nation was outraged at the generalisation of their
nation.
Media Product Two- Reel Bad Arabs clip
Reel Bad Arabs: How
Hollywood Vilifies a People is a documentary film directed by Sut Jhally and produced by
Media Education Foundation in 2006. This film is an extension of the book of
that name by Jack
Sheenan, which
also analyses how Hollywood corrupts or manipulates the image of
Arabs. The film received positive and
negative critics when being reviewed, the documentary itself didn’t receive
great publicity and was only shown at small independent film festivals.
1. Evaluate how the Islamic nation is
represented in both media products. (8 marks)
2. How has Marxist hegemony shaped the stereotype
of Islam in Media texts? Is it challenged? You may also refer to other media
products to support your answer. (12 marks)
Question 3
3. How does new and digital media help to challenge
and produce countertypes? You should refer to other media products to support
your answer. (12 marks)
Section A question 3s
A compilation of all Section A question 3s that have come up. Examiners say:
·
Use the unseen products to answer a question on wider contexts.
·
You should move beyond the texts, referring to other media products to
support
your answer. The
‘should’ is intended to tell candidates they will be expected to move beyond
the two unseen
products and include other examples.
·
For question 2 and 3 candidates can include examples from either of
their individual case studies, class work they have done and from their own
media
Question 3 Jan 2011
0 3 Multiplatform media can allow access to a wider range of views,
including extreme ones.
Should the internet be more regulated?
You should refer to other media products to
support your answer.
Question 3 June 2011
0 3 Consider the value of using online
marketing to target a youth audience.
You
should refer to other media products to support your answer.
Question 3 Jan 2012
0 3 Why do media institutions celebrate
new technology to market their products?
You
should refer to other media products to support your answer.
Question 3 Jun 2012
0 3 Do you think that official and
unofficial websites contribute to a film’s box office success?
You
should refer to other media products to support your answer.
Question 3 Jan 2013
0 3 Is the media able to challenge traditional representations of
femininity? You should refer to other media products to support your answer.
Question 0 3 June 2013
How
important is it for producers of print products to have a multi-platform
presence? You should refer to other media products to support your answer.
DJ Advert Hero/Kinect Jan 2012
Section A
Answer
all questions in Section A.
Read the information and the three questions below.
You will be shown two media products
three times. In between these viewings you should
make notes in response to the questions below. These notes will not be marked.
You should spend approximately 45 minutes answering the questions in Section A.
Media Product One – An advert for DJ Hero 2
DJ Hero 2 is a music video game that uses a turntable-controller to simulate a DJ while players follow the actions on screen. It was developed by FreeStyleGames, published by Activision and released in October 2010. It can be played on PlayStation 3, Xbox 360 and Nintendo Wii and has an age rating of 12. In DJ Hero 2, players progress through the game by completing tasks. They can mix tracks, scratch, sample, sing and rap. Compared to the first DJ Hero game, DJ Hero 2 has more multiplayer features, and allows more freestyle play such as mixing between tracks and adding original effects. The website marketed the game with tracks from, “the biggest artists in pop, dance and hip hop including: Lady Gaga, Kanye West, Chemical Brothers, Dr. Dre, Rihanna”.
In February 2011, production of both DJ Hero 2 and Guitar Hero was stopped because of a decline in sales.
Media Product Two – An advert for Xbox 360 Kinect
Microsoft’s Kinect is a hands-free motion control system designed as an add on for Xbox 360 and was released in November 2010 in the UK. Players do not need a hand controller, but control the game by using their body movements and voice. Kinect is in competition with Sony’s PlayStation Move controller and Nintendo’s upgraded Wii MotionPlus. It was launched with fitness and party based games, such as Kinect Sports, Dance Central and Your Shape: Fitness Evolved. Microsoft claimed: “Whether you’re a gamer or not, anyone can play and have a blast … Kinect promises a gaming experience that’s safe, secure and fun for everyone.” Kinect holds the Guinness World.
Record as the fastest selling consumer electronics device ever, based on sales between November 2010 and January 2011.
Question 1
Consider how the two adverts use mise-en-scène to sell a lifestyle. (8 marks)
Question 2
Gaming culture is often represented negatively. How is this being challenged?
You may also refer to other media products to support your answer.
(12 marks)
Question 3
Why do media institutions celebrate new technology to market their products?
You should refer to other media products to support your answer.
(12 marks)
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